Commercials have been a part of our lives for probably over 75 years, since the early days of radio adsk and a whole industry surrounds this part of the entertainment field. Besides being a way to earn some money (in some cases, very good money) it is also a way to get a foot into the entertainment field and sometimes a way to gain the recognition necessary to open doors. There’s also the production aspect when it comes to commercials which provides even more doors to get a foot into. Kim Kutner has appeared in commercials since age 16 – all the big names like AT&T, Hallmark, KFC, Ford, Toyota, McDonalds etc. etc. Then, on the other side of the camera, between casting and production she has worked on commercials for pretty much any well-known company you can name. In today’s conversation with Kim you’ll find out about:
- What advantages there are to working on commercials vs working on a movie or TV show.
- What is looked for during an audition? What you shouldn’t be concerned about and what you should pay attention to?
- What skill is important to have if you want to be successful in getting parts in commercials and where to improve that skill.
- What types of things are done by the production assistant and what is the production hierarchy.
- What do you need to do to get in the door and then what do you need to do to work your way up.